Social media is one of the most important communication channels for brands nowadays. There are billions of registered users on all platforms. That’s why communication, interaction, and promotion is more efficient and accessible now. However, many underestimate the value of engagement. If you’re on social media, this should be one of your biggest goals to achieve. You can’t simply boost your conversions and sales without engagement. An engaged following is an audience who knows, likes, and trust your brand. This may help fuel your sales funnel.
1. Create high-quality visuals.
According to Wishpond, the average Facebook post gets 120% less engagement than posts that include an image. Keep it in mind while creating content for your brand. Consider using photos, memes, GIFs, or even original graphics. There are plenty of tools like Piktochart, Canva or DesignWizard to create unique visuals that will engage your social media audience. If only you’re creative enough, there are billions of possibilities – you can share the infographic with a link to the complete study, promote a contest or event, celebrate a milestone.
2. Evoke emotions.
The reports of Wharton Business School say that there is a strong relationship between emotion and virality, regardless of whether it is positive or negative. When a person sees an emotional video, image or text, the content is bound to be shared in their social circles. This type of content has higher chances of creating emotional engagement with your audience.
You should create content based on 6 key emotions: joy, surprise, anger, fear, disgust and sadness. Provide a unique and strong message that can drive your audience to immediately share without thinking further. When your content triggers an emotional response, it is sure to be shared.
3. Create more video content.
While posting original graphics and images are a fantastic way to boost your social media engagement on Twitter and Facebook, it may be not enough on Instagram. All you can see there is a flood of eye-catching images. Stand out or log out. So how can you increase engagement? Bringing videos may be a refreshing change to your usual content. You can implement this tactic on other social media channels as well.
GoPro posts images taken using their cameras, but besides them, they also post videos. And you know what? They tend to get even twice more likes than photos.
4. Enrich your content with influencer content.
Make the most of their influence by getting them to enrich your social media content. This could encourage their followers to engage with your brand and content. And it could also provide existing followers with refreshing content that differs from your usual posts.
There are many ways to have influencers enrich your social media content. For instance, you could host an influencer takeover in which select influencers take over your social media account for a day. This is most popular with Instagram and Instagram Stories. You could also feature influencer content on your own social media profiles.
5. Use trending hashtags.
Hashtags are an excellent tool for communicating with your followers as well as increasing engagement and attracting new customers.
While it may take some time to determine the best practices for your hashtag strategy, coming up with a planned social media strategy that includes the use of hashtags is well worth the time you invest.
6. Host a contest.
If you want to increase social media engagement, think about hosting a giveaway contest. It’ll drive engagement mainly because people will have a chance of receiving something. Thanks to that strategy, you could also boost the amount of user-generated content for your brand. For instance, requiring participants to share their photos using a unique branded hashtag will create more UGC.
This is an excellent way to increase social media engagement among your existing followers and to gain new people interested in your brand.
7. Increase virality.
Viral marketing is an effective way to increase engagement, generate traffic and leads. Try to use it to give people premium content like e-book, course, special promo. They tend to be curious and excited when it comes to getting something for free. It works the same way as spreading the rumour and, in fact, not only your product is on everyone’s mouth, but also your whole brand in general. Use social media tools (e.g. PayByShare) to make it easy, quick and customised.
8. Share surprising statistics.
One of the best ways to get someone’s attention is to share a fact or statistic that they did not know about before. While we usually take to social media to be entertained, many of us are happy to be educated while we are there, as well.
Remember that it’s the best to sum up the best facts in one brief sentences. You can also seat facts inside an image for instant visual appeal. If you work in the B2B or e-commerce sector, there’s a chance to use statistics and bits of data to bring people to your site’s web page or e-shop.
9. Ask for feedback and reviews.
Do you want your followers talking? You should ask them to share their opinions! Trust us, many people are willing to talk about the products or services they like. If happy reviewers leave their opinions, they provide valuable information for those who have not yet decided whether or not they wish to use your product or service.
Don’t be scared to get not such positive feedback as well. Just remind your followers that you want to hear from them. The opinions you get may help you create new products/services or improve ones that you already offer.