Freebie marketing: how to make a valuable freebie?

In one of our past articles, we covered freebie marketing in general. Today, we would like to show you how to make a high-quality freebie that you can share via PayByShare, for instance!

What is a freebie?

Freebie is usually a file that is available to download upon a particular action, e.g. leaving an e-mail address or sharing the link to download. Freebie is usually distributed in the form of e-book, infographics, animation or checklist, but the sky is the limit!

There are three main advantages of implementing some freebie activities in your strategy:

  • you can reach more people and therefore get more leads. People interested in your freebies may not only download them (and leave some of their data) but also interact with your brand further.
  • you can increase sales by alluring content. For many of people within your target groups, downloading a freebie can be a very first touchpoint with your brand.
  • your brand can be more visible and recognized as an expert in a particular industry, and this can help you skyrocket your marketing & PR activities.

How to make a freebie?

First of all, you need to specify the goal of your freebie. What is the solution you want to offer your audience? Do they really need your freebie and – if so – what they will learn from it? Also, what would you like to achieve with this file – more leads, better recognition or simply: delivering value?

Once you decide, you can identify what kind of content would attract your target group the most.

  • E-book – you can create it in so many ways! It’s easy to overdo it with too many pages or too heavy content (for example, big graphics). Keep it sweet and short: even a few pages could work wonders if they provide amazing value. How to create e-books? If you don’t have graphics skills (and therefore you can’t make it in Photoshop), you can use some solutions available online – one of the most intuitive solutions is Canva. As long as e-books prepared in Canva look great, just several pages can weigh a lot. If you are looking for some simple alternatives, you can try making your e-book in Powerpoint. Worried about lack of templates? Use some amazing templates from Slides Carnival and find interesting photos for your slides (pages) using Librestock.
  • Infographics – you can use Canva again, however, there are more tools available online to put your stats and data together beautifully. Check those that are designated to help with creating infographics: Visme or Piktochart. You can also play a bit with DesignWizard.
  • Checklist – a very simple one you can make using even Microsoft Word (as it has some variety of bullet points). If you want them to use more professional, make the most of Crello, Easil, Canva or… Photoshop. Also, if you want your checklist to be editable, you can use spreadsheets and put some formulas there!
  • Animation – use Lumen5, Recast.studio or Biteable to create a short, convincing video to use for your freebies. It can be made from scratch, but it’s better to use your existing content and prepare a video based on it. You’ll save some time and efforts!

Good practices

  • Don’t make really long e-books. They may look impressive, but your followers may never get familiar with it, putting your work in vain.
  • Your files should be informative, short and full of value. It’s relatively simple to overdo it and just put one page or one set of statistics too many.
  • Remember about a good promotion plan. You’ll need it at first, to spread a word or two about your freebie.
  • Use a good platform for distributing your freebie. You can create a dedicated landing page, but we, obviously, recommend PayByShare – where you can create your simple landing page and give your followers’ freebie to download.

Good luck with your freebies! Just a little warning here – giving freebies can be addictive, so you need to find some golden mean. Don’t give all your knowledge away for free!

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