What is lead generation?
All businesses need customers to grow, but acquiring them isn’t as easy as it seems. Marketers constantly hear about lead generation and how it’s essential for companies. It’s best to start by explaining what exactly a lead is. It’s basically a person or subject who has shown interest in a company’s product or service in some way. Leads help your business gain attention and can be converted into buying customers. Furthermore, the actual generation of leads is the process of initiating consumer interest into products or services of a business. Leads can be used for purposes like e-newsletter list acquisition or sales leads.
Leads can come from different sources like the blog posts, advertisements, online content, telemarketers, coupons, live events, specific generating tools and many more. According to statistics, the three most commonly used B2B lead generation strategies are email marketing (78%), content marketing (67%), and event marketing (73%).
Why your company needs lead generation
Lead generation is important because it allows your company and its website to create traffic which leads to higher sales and conversion rates. Lead generation traffic creates a target group for those actively using the internet to find a product or service and purchase it. When a potential client is searching for a solution, and your brand catches their attention, the chance of them converting from a lead to a client rises. This is why having a high-quality lead generation process is important and will help you find the right customers for your business. A proper lead generation strategy will help you build trust and capture the interest of your buyer. It’s best to use lead generation tools to help you provide the best content, fastest results, and help you get quality leads.
Tools we recommend:
Mailchimp: a marketing automation platform and email marketing service. It helps you design email newsletters, share them on social networks, integrate them with services you use, and track your performance. The platform enables you to manage subscribers, monitor your emails, generate custom reports, view click-through and success rates, and ensure full transparency of campaigns. They also allow you to select designs from a range of pre-designed templates or create your own custom templates.
PayByShare: a platform that enables getting shares on Twitter in return for access to a piece of content. This mechanism is called using gated content, which means getting something in return for performing some sort of action on a website. It requires minimal effort from the user’s side which is why it’s more likely to be used. The tool also detects any fake accounts, so it has a higher success rate. PayByShare is based on four steps:
- Creating campaigns- you can generate and customise landing pages of your resources with just a couple of clicks.
- Collecting leads- spread your landing pages on social media and let people pay by share for downloads. The tool collects their profiles, geo and estimate potential reach.
- Analysing– analyse the performance of your campaigns and check the number of downloads, social media reach, and the most influential users.
- Building relationships– now you’ve created leads. Work on them and turn them into your customers.
Landingi.com: a tool for creating landing pages. The best advantage of this platform is that it doesn’t require any programming skills. The landing page builder gives you all the templates, dropdown menus, and tools to customize your own landing page. All you need to do is click, copy and paste.
Rocketlink: this platform lets you add retargeting pixels to any link you share. Anyone who clicks on your link will turn into the custom audience. It’s basically a URL shortener that allows including retargeting codes in any link you share. Here’s how it works:
- Choose a link you want to share: choose any piece of content to share with your audience. It can be an article, blog post, video, etc.
- Arm the link and share: add your CTA pop-ups, remarketing pixels or any custom elements that will track and retarget your audience on ad platforms such as Google Ads, Facebook, Twitter, LinkedIn or Pinterest.
- Retarget those who clicked: you can create custom audiences in various ad platforms based on those who clicked on your links. Try to reach your target audience that is interested in your offer. Retarget users from Facebook Groups or other social media communities.
PushPushGo: another useful tool that uses the mechanism of web push notifications. Its functions are quite similar to email marketing. The notifications are presented to subscribers of a specific website after opening it. It should be considered that the said site already sent a message to the user before. In order to become a subscriber, all you do is allow notifications which should be short and straightforward. This is a great tool because no personal information or email addresses of users are needed. The subscriber is identified based on the information that is stored by the web browser they use. Notifications are great for generating sales and increasing traffic. They also build brand awareness. What also makes them different from most tools is that they don’t take as much time to create and require minimal effort. The whole process takes less than five minutes, and the actual notifications are delivered within ten seconds.
Albacross: this free lead generation tool helps you view what companies have visited your website and collect them inside the tool as leads. It also allows you to upgrade to a paid plan and leverage the account based marketing to show the specific ads for a highly targeted audience.
CallPage: a platform that facilitates call conversations between companies and their website visitors. The tool offers the website visitor a real-time callback in 28 seconds while analysing their behavioral data in order to optimise your sale potential. How it works:
- Your potential customer clicks the CallPage button located on your site
- A pop-up appears that prompts your potential client to provide their phone number
- The widget connects them to a consultant
- The consultant then talks with your potential customer on their device
Hunter.io: it allows you to gather emails for clients you want to work with. The tool is great for a sales team. It collects all emails from a webpage and shows you the likelihood of them being legit, i.e., how many sources it has.
Brand24: a social media listening tool that helps you be aware of what people are saying regarding your brand, product, services, and industry. You can track and identify people who post comments about your business online. It allows you to react and engage in conversations and follow-up on positive comments or even respond to dissatisfied customers. Overall, it’s a great tool for knowing the opinion of your brand and provides valuable feedback.
Livespace: a tool that makes sales management more effective and predicts better sales forecasts. You can also measure your results and view statistics of your operations. Their inbuilt sales process increases the probability of winning deals and getting sales.
EarlyParrot: an easy to integrate referral marketing tool for e-commerce, SaaS and email list building. Referral marketing leverages the power of words, by rewarding your audience in exchange for a referral. These referrers share their link on platforms like Twitter, Facebook, LinkedIn, and Instagram. They are then rewarded for helping generate leads and getting new customers.
All of these tools can help you reach your sales goals and attract potential customers. It’s best to use a few at a time in order to generate as many leads a possible, and in time you’ll be seeing results. Try them out yourself and see which ones work best for your company.