One of the simplest and most effective ways to gain leads is using lead magnets. If you aren’t sure where or how to start, then this article will definitely give you an idea. Before we get into detail on lead magnet ideas and ways you can create a great lead marketing strategy, let’s discuss the basics.
What are lead magnets?
Lead magnets are inducements that marketers offer to potential customers in exchange for some contact information. They usually offer a piece of digital content that is typically downloadable such as ebooks, videos, reports, whitepapers, etc. Offering something to a potential buyer in return for something valuable makes them more willing to leave their information and brings more significant results.
If your goal is to generate leads online, then your business should be using lead magnets. It’s challenging to obtain information from users without offering them anything in return. An example comparison is having a blog post that asks readers at the end to join your email list for news and updates or instead, asking readers to join your email list and getting a free, downloadable case study or ebook that can benefit them in some way. You can definitely guess that the second method will get more email signups. Using lead magnets is clearly more appealing to users.
How do you know if your lead magnet is good?
A good lead magnet consists of some key elements that you should keep in mind when creating one.
- Accessibility – a lead magnet should be delivered and working right away. Instant gratification is always very crucial.
- High value – it should have both high actual value and high perceived value.
- Provides a solution – your lead magnet should solve a problem that your customer is facing or a helpful solution that can help them in the future.
- Specific – lead magnets shouldn’t be general. Being more specific about how beneficial your magnet is can convert more leads.
- Quick results – your lead magnet should also help your potential customers easily achieve something and present quick effects.
Examples and ideas
Some useful lead magnet examples include:
- Template – templates are documents users can fill in based on their needs. It provides a ready outline.
- Checklist – this is a list of things a user needs to do. They include everything needs to know into one list. They’re actually quite easy and quick to create. A good idea can be combining your most popular blog posts as a checklist to create a content upgrade.
- Resource list – these combine all of your best tools and content together that can save your users a lot of time since they don’t have to search for them.
- Planners – another lead magnet example could be a blank planner that a user fills in with their plan. This helps users with organization, not forgetting things, and planning their time.
- Quiz – quizzes always convert very well since it’s an entertaining way to engage potential customers. Users answer questions, and they receive their results through their email.
- Giveaway – everyone loves receiving free things. This type of lead magnet is extremely effective. It’s important to offer a relevant prize that will actually benefit users.
- Survey – this lead magnet is mostly for market research. Many people actually enjoy taking their time to give their feedback, especially if the questions are short and straight to the point. This can help you improve your website as well. It’s a win-win situation.
- Facebook groups – people value communities. Combining social media with this fact can bring a lot of leads. On Facebook, you can create any group on any topic. For example, you can offer a private Facebook group and a free coupon code for students who are interested in literature.
- Membership forum or site – these share tricks, tips, answer questions and offer discussions on various topics. To encourage users to use your site, you can offer them a period of free access to it.
- Waiting list – if you have an upcoming product launch, you can use a waitlist to collect the emails of users at the bottom of your funnel.
- Infographics – many people prefer visuals in order to understand something fully. Infographics tend to bring more traffic to your site and are very successful on social media. They stand out more in comparison to text. This is also a service that helps us provide
- Ebooks – these tend to be lengthy and difficult to consume, but work well very often. Ebooks are generally convenient since you don’t have to carry them around like printed books and can be opened on most devices.
- Report – these are great for B2B businesses, but they also work in practically any industry that relies on research, statistics, or data. They offer a lot of useful information and tend to be very specific.
- Gated content – some form of content such as blog posts that is hidden behind an email or information optin form. It’s easy to create since you’re already using content that exists.
- Webinar – webinars have a high perceived value, especially live webinars. They should be scheduled for a specific time and published on your website. You can also pre-record webinars.
- Tutorial – this is a piece of content that teaches you step-by-step how to do something. It could simply be in the form of a video, picture, or a PDF download.
- Newsletter – asking users to sign up for newsletters is very effective and attracts their interest in your offers. This is how you can offer coupon codes, exclusive offers, or early access to products or services.
Lead magnets are truly effective ways to attract potential clients, especially if they offer value, provide a useful solution, and instant gratification. Keep in mind how important it is to personalize and customize your magnets according to your brand and target audience. It’s up to you to decide and analyze what brings the best results.